In recent years, branded eco-friendly bags have slowly started taking over the hazardous plastic bags we are all used to in promoting businesses. In many countries, it is now standard practice to use other materials and try to reduce plastic use as much as possible.
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One of the best and most popular replacements for plastic bags are custom non-woven bags. It is durable, inexpensive, pretty, and, most importantly, completely sustainable.
The bags are made from bioplastic fibres. The structure of the fibres is different from that of other similar bags, allowing for recycling. In fact, the bags can be recycled over and over again without losing on durability or aesthetic appeal.
The recycling process causes significantly less damage to the environment than the production process of any other type of bag. The bags offer an excellent user experience and are a great choice for custom products if you want to appeal to a more sustainable crowd.
The material and the production process used for these bags ensure that they can last for years, despite everyday use. You can carry heavy loads (think groceries or books) without fearing that the bag will tear or break.
Another amazing fact that contributes to the durability is that you can choose the waterproof option: laminated non-woven bags. So, you can even carry semi-wet items in it without any leaking. Likewise, you can use the bag when there’s heavy rain outside and rest assured that your items will remain safe.
A nice way to look at these bags is as if they were a blank canvas. Their surface area is so great that you can print out pretty much anything you like on them. Of course, your logo and contact details should be prominent. But it is a good idea to also include a unique illustration, quote, or any other type of design you like as well.
By doing so, you will ensure that the bags aren’t just useful items that people need every day. Apart from that, they will also become fashion accessories that can be great for self-expression and one’s style.
People will love your bags much more if that is the case, which will help improve your brand awareness and popularity. What’s more, it will help people form more positive associations with your company, which is always a big plus.
Of course, the biggest advantage of printed non-woven bags is how sustainable they are. The material they are made of (polypropylene) is 100% biodegradable and recyclable. When they get burned after being discarded, they emit no harmful gasses. Thus, they do not contribute to global warming and climate change in any way.
If you care about the planet and wish to be perceived as a sustainable business owner, promoting your brand with these bags is a fantastic idea. It will let people know that you want to help save our environment, and many people appreciate that. In fact, they often go out of their way to only shop from sustainable brands anyway. So, these bags can be a great way to let them know where you stand.
Another benefit of non-woven bags is the fact that they are lightweight. You can carry them anywhere in a bigger bag, and all you have to do is fold them up. Whether you go for cotton totes, drawstring bags, or backpacks, you won’t have to worry about it taking too much space or being heavy.
Every great promo item is practical and useful. Non-woven bags check both boxes, as people truly use them every day, or at least five times a week. They might use it for grocery shopping, any outdoor trips or picnics, or virtually anytime they need to carry something heavy.
Every time they use the bag, they will be reminded of your logo and company. Moreover, they will expose your logo to countless other people as well. Both of those things will increase your brand awareness and make you more popular.
Many promo bags start fading over time, especially if they are used frequently. However, that won’t happen especially with laminated non-woven ones. With them, you can rest assured that your customers will be able to use the bags for years to come. During that time, both the design and the colour will remain in pristine condition.
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Join the Hype with Branded Non-Woven Bags
People can use laminated non-woven bags for a variety of purposes. These include:
If you like non-woven bags and would like to promote your business with them, finding a great printing partner is key. GoPromotional is here to make all your design dreams come true. Contact us today, and let’s discuss how these bags can help your company!
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Marketing is a drag, let’s not lie. Talk to any business owner about what they like least when it comes to running a company, and most of them will say advertising and marketing. Getting the word out just isn’t that much fun, plain and simple.
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Yet it’s critical, and you know you need to focus on it. The problem? Your competitors know this too. More than ever before, companies are stepping up their marketing game, devoting more funds to it, crafting ever-more-clever online strategies, and creating streamlined brands that get them noticed. While in one sense that’s a good thing – it means there exist a multitude of strategies for you to try – in another sense, it just goes to show how tall a hill you have to climb.
The downside of all this marketing awareness is that if you don’t get yourself out there, the competition is bound to overtake you sooner or later. And if you do market, you’ll still have a hard time matching your competitors – which means you need to do it well.
Depressed yet? Don’t be. Thankfully, there are solutions.
One of the biggest and best are reusable bags, which achieve more notice than any other physical marketing type. Per dollar, bags get 1,000 impressions. That’s compared to only 500 for writing utensils and billboards, about 300 for calendars and 200 for shirts, and double-digits for analogue media advertising (think magazines and radio).
So yeah, bags do pretty well. But what should you do with them? How can you make excellent options such as laminated bags integral to your own marketing plan today? Here are 10 smart ways to do just that.
Brand is everything. If your brand doesn’t flow smoothly from store signage to product labels to paper collateral to website and beyond, you’ve got a problem. Namely, confused customers who don’t know what you’re selling or why. Make sure that doesn’t happen by starting with a select set of brand colors that help tell your story in a visually appealing way.
Your name and logo should come front and center on all bulk reusable shopping bags. Otherwise, they’re not doing their job out in the world. It doesn’t matter how many impressions you get per dollar if no one knows what they’re seeing, after all! Design a crisp, clear and relevant logo, then print it proudly above your name on all your laminated bags.
Your bags should be accessible if you want them to forward your marketing efforts. Place them at the register, by the front door, near the tasting counter and along the walls for best effect.
Never work with a disreputable or little-known bag provider. That’s a one-way ticket to disappointment and customer dissatisfaction. Instead, work with a brand that’s been around for several years such as ReuseThisBag.com and understand the purpose of branding, as well as the means to get the job done. Also, make sure they use quality materials and test their products first yourself, so you know they’ll do you proud.
Reusable bags also make it easy to take an eco-conscious stand. (See wholesale recycled plastic shopping bags) More and more consumers today are looking to partner with green companies that put the environment first. They look for sulfite-free wines. They want clothing made of organic cotton. They desire recycled paper for greeting cards and wrapping supplies. Give the people what they’re looking for, and your business is bound to thrive.
Whatever role you play – whether you’re a green company already or just a company that’s trying to be greener – it’s nice to highlight your efforts with an inherently green product such as laminated bags. For an extra touch, print out tags that you can hang around each bag, explaining why you care about the environment and how to care for your bag to make it last the longest.
Want customers to keep coming back? Using your bags as loyalty gifts is one of the smartest marketing strategies you can employ. Give them out for special occasions or when customers reach milestones (say, co-op members on their yearly anniversaries). That way, they have a bag they can proudly sport, and you have another avenue to get them out into the world.
If you want your clients to own your bags and carry them proudly, you need to make the barrier to entry low. For most companies, that means:
Either of these strategies works well. Just make sure customers know where to find the bags, and that the rules for purchasing or gifting them are clear. For instance, many companies will throw in a free bag for purchases over a certain amount, while others sell them for a cool dollar and call it good.
There’s nothing like a trade show to disseminate your marketing materials to the masses. Make sure you have a bulk supply of trade show bags and give them out freely.
Are you a nonprofit yourself that wants more attention? Do you partner with nonprofits on the regular and want people to know more about them? Would you like to devote more of your time and resources to charity this year? Do you simply want to draw attention to one of your favorite causes with good branding, right there in your retail shop?
Good news: Laminated bags can help you do just that. If you’re looking for foolproof nonprofit fundraising, bags can play a big role. For instance, you could:
Once you’ve succeeded in working bags into your daily marketing plan, it’s important you don’t run out. Many companies are so delighted with the results of their reusable bag marketing plan that they get caught up in the success and fail to notice dwindling stock. Don’t let that be you: Whichever strategies you try, whether to help a nonprofit or simply to boost your own business, it’s critical you keep a weather eye on your inventory.
Therefore, whenever you place a fresh order, make a note on your calendar to check on your bags at regular intervals. As soon as you get below a certain threshold (dictated by how fast you run through bags and how long it takes to order them), hop back on the and order more.
Ready to start that first order? We invite you to give us a call here at Reuse This Bag and get going today. There’s no reason to wait for better marketing, so just pick up the and dial 877.334. now!
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