The pet product market is booming—but standing out in it is getting harder than ever. With pet ownership on the rise and more people treating their pets like family, the industry has exploded into a $150+ billion global market, expected to surpass $236 billion by (Grand View Research). That’s exciting news—but it also means fierce competition.
From eCommerce platforms to retail shelves, thousands of pet products are fighting for attention every single day. Whether you’re launching your first SKU or looking to expand your existing lineup, blending in isn’t an option—you need to stand out to stay relevant and grow.
So how do you break through the noise and capture the hearts (and wallets) of modern pet parents?
In this guide, we’ll share 5 proven strategies to help you differentiate your pet brand, increase visibility, and build long-term success in the ever-growing pet care industry.
Let’s dive in and set your brand apart.
In the pet product market, it’s easy to get distracted by every trending gadget or viral product. But the brands that truly win are the ones that solve real, everyday problems for pet parents—not just jump on the next shiny idea.
Before you invest in product development, ask yourself:
The goal isn’t to add just another product to the shelf—it’s to create something that makes a real difference.
Real-World Example
Anyone can sell a basic pet feeder. But what if you go further?
Consider developing a smart automatic pet feeder (like Petrust® PF09 WiFi Pet Feeder with Camera) that:
By focusing on health, convenience, and peace of mind, you transform an ordinary product into a must-have solution—and that’s how you build lasting value in the pet product market.
In today’s pet product market, good design isn’t a “nice to have”—it’s a must-have. Modern pet parents aren’t just shopping for functionality; they’re also looking for products that seamlessly blend into their homes, reflect their lifestyle, and feel thoughtfully made.
Whether it’s a smart pet feeder, smart cat litter box, or automatic pet water fountain, your product needs to perform well and look great doing it. That’s the sweet spot where utility meets desirability—and where purchase decisions are made.
Remember, you’re not just designing for pets—you’re designing for the humans who shop for them.
Need design inspiration?
Check out our expert guide: Pet Brand Packaging Design Tips for to learn how to create product and packaging that truly stands out on the shelf—and earns a place in your customers’ homes.
Smart technology isn’t just a trend—it’s transforming the pet product market and reshaping what pet owners expect from the brands they trust.
According to Research and Markets, the global pet tech market is projected to reach USD 17.25 billion by , fueled by the growing demand for intelligent products like automated feeders, GPS trackers, and health-monitoring wearables.
Today’s pet parents aren’t just looking for products—they’re looking for connected solutions that give them more control, insight, and peace of mind.
Here’s what they expect from top-performing smart pet products:
It’s not just about adding tech for the sake of it. Smart pet products give you a way to keep customers engaged long after they buy by providing ongoing insights and updates through app-connected experiences.
By integrating features like:
You build not just a product, but a long-term relationship with your customers—turning one-time buyers into loyal brand advocates.
Ready to Stay Ahead of the Curve?
Get inspired by exploring the Top Pet Product Trends in and see how technology is shaping the next generation of pet care.
If your goal is to win B2B clients—whether they’re retailers, distributors, or private label brands—flexible customization isn’t just a nice-to-have, it’s a must-have. B2B buyers aren’t looking for off-the-shelf solutions. They want products they can truly make their own—from branding to packaging to functionality.
At Petrust®, we understand what B2B buyers need to stay competitive in the pet product market, which is why we specialize in:
Buyers are looking for:
Want to Learn More?
Explore how Petrust’s OEM & ODM Services are designed to help growing pet brands bring fully customized products to market quickly and affordably—without compromising on quality.
In today’s pet product market, customers aren’t just buying products—they’re buying into brands they believe in. Pet parents want to feel good about the choices they make for their furry family members. That means who you are as a brand is just as important as what you sell.
Whether your mission is to promote pet wellness, lead in eco-friendly solutions, or drive smart innovation in pet care, sharing that story helps you create emotional connections that build trust and loyalty over time.
Here’s Where to Tell Your Brand Story:
Need a little help getting started?
Check out 6 Easy Steps to Start Your Pet Business for practical tips on building a brand story that truly connects with modern pet owners.
Success in today’s crowded pet product market isn’t about having “just another product”—it’s about building something that truly connects with your customers and keeps them coming back for more. Here’s what sets winning brands apart:
Don’t fall into the trap of chasing short-lived trends. The best products address real challenges—like keeping pets healthy, safe, and happy while making life easier for their owners.
Great design isn’t just about looks. It’s about usability, safety, and convenience—features that make your product stand out in everyday life.
Integrate tech features that matter—like app control, health tracking, or smart notifications. These aren’t just gimmicks—they’re solutions that enhance the pet parent experience.
Make it easy for your partners to personalize your products with their own branding, colors, packaging, and features. Customization creates more value for them—and for you.
Products may catch attention, but stories build loyalty. Share your mission, values, and the passion behind your brand to create an emotional connection with your audience.
If you’re looking to stand out and scale in the pet product market, you’re in the right place. At Petrust®, we’ve spent the past 12+ years helping pet brands worldwide turn ideas into top-selling products—built for both performance and market appeal.
With a 230,000㎡ production base, low MOQ flexibility, and a proven track record at major pet industry events like CES , Global Pet Expo , Interpets Tokyo , Canton Fair , Global Sources Hong Kong Show , ZooMark International , and more, we’re more than just a supplier—we’re your strategic OEM/ODM partner.
Whether you’re launching your first product or expanding your lineup, we’re here to help you differentiate, customize, and scale—with the speed and reliability your business needs to stay ahead.
Choosing between cat litter clumping vs non-clumping is a key decision for anyone looking to launch or expand a cat litter brand.
Both types offer unique benefits, but which one is the best fit for your business?
Many businesses face two common challenges: balancing costs while offering a product that appeals to evolving consumer preferences, and selecting a litter type that aligns with their brand's environmental or convenience-focused values.
Navigating these decisions can be daunting, but offering the right type of cat litter could lead to higher margins, increased customer loyalty, and stronger market differentiation.
Consider these statistics:
For private label brands, understanding the strengths and weaknesses of both clumping and non-clumping litters, as well as the growing demand for sustainability, is essential in making the right decision for your product line.
Whether you're targeting budget-conscious consumers or premium eco-friendly markets, choosing the right cat litter will shape your brand's success in and beyond.
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When choosing between clumping and non-clumping cat litter, it's important for private label brands to understand the different types of each.
Each type of clumping litter has unique characteristics that impact ease of use, cost, and environmental friendliness.
Below is a breakdown of the main types of clumping cat litter that brands should consider.
Bentonite clay is one of the most common materials used in clumping cat litter. It's a type of absorbent clay that swells when it comes into contact with moisture, forming solid clumps around the waste. This makes it easy to scoop and clean.
When a cat uses the litter box, the moisture from urine or feces causes the bentonite clay to bind together, forming tight clumps. These clumps trap moisture and odor, allowing cat owners to remove just the clumped areas, leaving the rest of the litter clean.
Tofu cat litter is made from soybean by-products, making it an environmentally friendly option. It clumps naturally when exposed to moisture and is a renewable resource that breaks down quickly, offering a green alternative to traditional litters.
Tofu litter absorbs moisture and forms soft, scoopable clumps when the cat urinates. These clumps can be easily removed, leaving the rest of the litter clean. It’s also biodegradable, so it can be flushed or composted.
Corn-based cat litter is made from ground corn and is another plant-based, biodegradable option. It clumps naturally and offers a sustainable alternative to clay-based litters.
Corn-based litter absorbs moisture and forms clumps around the waste, similar to clay-based litters. The clumps can then be easily scooped out. Corn fibers are naturally absorbent, making it an effective option for cat owners looking for an eco-friendly product.
Wheat-based cat litter is made from ground wheat. It's another biodegradable option, popular among environmentally conscious consumers. Wheat's natural enzymes help neutralize odors, and the starch in wheat creates clumps when exposed to moisture.
When a cat urinates, the wheat’s starch forms soft clumps around the moisture. These clumps can be easily removed from the box. Additionally, the natural enzymes help to break down odors, keeping the litter box fresh.
Clumping paper litter is made from recycled paper fibers, but unlike traditional non-clumping paper litter, it is engineered to form clumps when it comes into contact with moisture. This eco-friendly option is often chosen by cat owners who want a biodegradable, sustainable litter without sacrificing convenience.
Clumping paper litter uses specially treated paper that binds together when it absorbs moisture, creating scoopable clumps similar to those formed by clay-based litters. It's soft on a cat's paws and provides a lightweight option for cat owners, while still being eco-friendly.
Cons:
Non-clumping litters are still popular among certain consumers, particularly for their affordability and low-maintenance requirements.
Here are the most common types of non-clumping litters available for private labels:
Crystal cat litter is made from silica gel, a synthetic material that absorbs moisture without forming clumps. It's known for its long-lasting odor control and ability to absorb large amounts of liquid.
Silica gel absorbs moisture on contact, trapping it inside the crystals and allowing the litter to stay dry on the surface. This keeps the litter box odor-free for extended periods. Instead of forming clumps, the crystals slowly become saturated and need to be replaced after a few weeks.
Paper-based cat litter is made from recycled paper, usually in the form of pellets or granules. It's an eco-friendly, non-clumping alternative that is soft on a cat's paws and lightweight.
This type of litter absorbs liquid but doesn't form clumps. The pellets or granules swell when wet, and they gradually break down. Since it doesn't clump, the entire litter box may need to be changed more frequently.
Wood pellet cat litter is made from compressed sawdust or wood shavings. It is usually made from pine wood. It's an all-natural, non-clumping option that's popular for its sustainability and natural odor control.
When wet, the pellets break down into sawdust, absorbing the moisture and reducing odors. The sawdust remains at the bottom of the box, while dry pellets stay on top. Regular removal of waste and a full litter change are necessary as the sawdust accumulates.
For those in the private label cat litter industry, understanding the practical differences between clumping and non-clumping litters can help guide which product lines will suit your market and branding strategy.
Let's dive deeper into the aspects most important to businesses, such as cost, profit margins, and consumer preferences.
Products like corn-based and tofu litter can be more expensive to produce, especially if the litter is enhanced with odor control additives or eco-friendly packaging.
However, they often have higher profit margins because of their popularity and demand.
Eco-friendly clumping options like tofu and corn litter can be priced higher due to their sustainability appeal.
Non-clumping options, especially traditional clay, are generally cheaper to produce.
But they may not generate as high of a profit margin due to lower market demand.
However, these can be positioned as value-oriented (for example, health monitoring crystal cat litter) or environmentally friendly (in the case of paper and wood pellet options).
The majority of cat owners prefer clumping litter for its convenience and odor control.
This preference makes clumping litters more popular across many markets, giving them a larger share of the market and making them a safer investment for private labels.
Non-clumping litters appeal to a niche market of cat owners who prioritize low cost, low maintenance, or sustainability.
For instance, crystal and wood pellet options attract customers looking for long-lasting odor control or eco-friendly solutions.
As sustainability becomes more of a focus, non-clumping eco-litters like wood and paper pellets have a growing market.
While traditional clumping litters like bentonite clay are not biodegradable, newer plant-based alternatives such as tofu or corn-based litter offer a more sustainable choice.
Brands aiming for eco-conscious consumers may prefer to focus on these alternatives to stand out.
Many non-clumping litters, especially those made from recycled paper, wood pellets, or silica crystals, provide a more eco-friendly option.
These appeal to customers looking to minimize their environmental impact, and they can serve as a unique selling point for brands focused on sustainability.
If you're launching or expanding a private label cat litter brand in , it's crucial to offer products that align with current market trends and consumer preferences. Here are the top 10 cat litter types—both clumping and non-clumping—that are expected to lead the market.
If you're on the hunt for the best private label cat litter manufacturers, this article could be a great resource for you: Top 10 Private Label Cat Litter Manufacturers in . It's packed with useful insights and a list of the top manufacturers for . I highly recommend checking it out!
For brands looking to offer more variety in their product lines, consider adding specialty alternatives to traditional clumping and non-clumping litters:
When deciding between clumping and non-clumping cat litter, it's essential for private label businesses to evaluate their target market and brand values.
While clumping litters—especially those made from bentonite, tofu, or corn—are favored for their ease of cleaning and odor control, non-clumping alternatives like wood pellet and crystal litter appeal to consumers focused on easy-maintenance and affordability.
Offering a range of cat litter types, from eco-friendly options like clumping paper and tofu to premium solutions like health monitoring silica gel, will help your brand cater to different market segments and ensure broader appeal.
By aligning your product offerings with current consumer trends, such as the increasing demand for sustainable, biodegradable options, you can build a profitable and competitive cat litter line.