At Bayside Printing, we often get lots of questions relating to our commercial printing services. Clients are keen to know what exactly commercial printing is, and how it differs from just printing items at home or in the office.
In reality, there are some significant differences! There’s also a lot that you aren’t likely to know about commercial printing services. To help you understand things better, we’ve compiled a list of helpful tips that every client should know before ordering these services.
Tip 1: Understand the different printing options
Commercial printing services are made up of many different printing options. Our advice is that you understand what the different methods are and which one is right for you. At Bayside Printing, we currently provide the following:
Digital printing
Offset printing
Digital printing used to be called copying, and it works by taking digital files and basically copying them onto your printing material of choice. We typically recommend this for short runs.
Offset printing uses printing plates and ink to transfer an inked image from a plate to a rubber blanket, and then a printing surface. This provides you with the best colors and quality, and we tend to recommend it for high-volume runs as the cost per piece is very efficient.
Tip 2: Consider what can be printed
Similarly, commercial printing encompasses many different things. When you print something from home or the office, your options are very limited. Typically, your printer can only handle paper, meaning you’re only able to print things like posters and possibly leaflets.
With commercial printing, different printing surfaces/materials can be used to create a broader range of items. For instance, we’re capable of printing the following:
Business cards
Magazines
Books
Manuals
Brochures
Direct mail
Postcards
Newsletters
Booklets
Catalogs
Flyers
Presentation folders
Menus
Posters
The list goes on and on, displaying the sheer diversity of commercial printing. As such, we implore all clients to have a long think about the products they want to create before they print them.
Tip 3: Learn about CMYK
In the printing industry, we deal with colors differently from how you would at home. When printing something from a computer, your printer views it in the RGB (red, green, blue) format. This is why you sometimes print something and the colors look slightly different from how they did on the screen. Without getting too complex, it’s simply because the RGB color spectrum is so broad that subtle changes can easily occur.
By contrast, you will often come across the term CMYK when looking at commercial printing services. This is simply how we view the color spectrum, and it stands for Cyan, Magenta, Yellow, and Key – Key actually stands for black, as it is the key color used to determine the image outcome.
You don’t need to know the complex scientific differences between the two terms; all you need to know is that you’ll see CMYK used instead of RGB when talking about colors. Also, we use CMYK because it gives the best color outcome that’s as close to the original as possible, ensuring your prints look exactly how you want them to.
Tip 4: High-volume prints are more cost-effective
It’s never usually recommended that you use commercial printing services for extremely low-volume prints. For example, if you only want to print ten things out, then it’s a bit of a waste to invest in commercial printing.
Instead, we believe that clients get more bang for their buck by choosing large print count projects. We’re talking about instances where you need to bring out hundreds, possibly even thousands of things all in one go. When you order high-volume prints like this, the cost per print decreases dramatically. It leads to much better value-for-money, and you get the benefit of having plenty of prints to use as you please.
Tip 5: Order from local businesses
There are loads of online printing companies that serve the entire country. Often, these companies provide the cheapest prices, but they come with a considerable caveat. Seeing as the companies are based online, it could take weeks for your prints to make it to you. Not only that but there’s always the worry about the print quality.
Instead, our biggest tip is to shop locally. Use local commercial printing services to get the highest-quality prints in as little time as possible. After all, time is money in the commercial world, and you need your prints in days, not weeks!
If you’re looking to invest in commercial printing services, feel free to contact Bayside Printing today. With over 50 years of industry experience, we’ll help you find the best printing format for your project, offering competitive prices at all times.
Regardless of what your business sells or the services you offer, you need a strong branding presence in order to stay top of mind for your customers. One of the simplest ways to achieve this is through commercial signs and business printing services to create customized branding products.
These products can be used in various areas of your own business, potentially in the form of a lobby sign, or as an eye-catching brochure explaining who you are and what your business is about. You can also put your brand out into the world with vehicle fleet wraps and storefront signs for a strong local presence. Keep in mind that these examples are just a small sample of the many ways you can use commercial printing and commercial signs to your advantage.
Check out our top frequently asked questions about our services and why businesses should look no further than Heritage Signs & Displays
It may seem unnecessary, but commercial signs should be a core part of a company’s marketing strategy. As versatile as signs are, they serve so many vital functions. You likely don’t realize what an impact they make on potential and current customers!
Custom signs not only draw attention to your business, but they also help customers locate your business, products, or services. Plus, signs lead to effective branding in the eyes of consumers, as they will soon be able to quickly recognize your brand based on the graphics and colors used in your signage. As visual as humans are, poorly designed signs — or a lack of proper signage — is a missed opportunity for your business.
Virtually any business, whether e-commerce or brick and mortar, will highly benefit from having custom commercial signs to amplify their presence. Signs can be used to advertise your company in areas where your target customers spend their time, or used to add brand personality and provide informative details about your company.
We work with the following industries to provide a variety of custom products and services:
To put it simply, poor print quality can lead to a bad impression. As a business, this is the last thing you want. Imagine walking into a shop, just to notice that all of their signs are not the same brand color or not cut evenly. As a customer, this may greatly discount the brand and the perceived value of the products. Don’t leave anything to chance when attempting to influence your clients! First impressions and how you come across to them is important and greatly impacts the decisions that prospective (and existing) clients make to purchase your products and services.
Providing high quality products to our clients is important to us. We guarantee high quality printing as part of our core values at Heritage Printing, Signs & Displays
We are proud to say we have worked with some of the biggest names and industries in Charlotte, NC, Washington, DC and many other parts of the United States.
As a commercial printing and custom signs business, we have provided custom business signs, graphics, displays and wide format printing for many clients over the past forty four years. We have worked with professional sports teams and leagues, government agencies, national trade associations, college and universities, property managers and commercial construction companies, marketing agencies and event planners, just to name a few! See more of our work in our online gallery.
Come to us with any of your commercial printing or business signage needs! You can bring us your print-ready designs or work with our team to create something new. Our services are always customized to you and your business needs. We are also happy to provide consultation on the best ways to utilize our products to get your business in front of the right people to grow your business.
If you are ready to get started, click the button below to get in touch with us.
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