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Packaging in the food industry has not only decorative function, but it also influences safe transport, storage and product display. When offering food products for sale, it’s worth choosing a cardboard packaging, whose characteristics will apply to the existing norms, and they simultaneously enable to promote values of a particular food product. This will ensure that at a selection stage a customer prefers to choose your range of products rather than of your competitors.
When selecting specific boxes for food products you have almost unlimited choice, so a packaging can be suited perfectly to an individual offer.
The main advantages of cardboard packaging for the food industry.
Cardboard box is securely tightly sealed in order to protect nutritional values of products from dust and light. The product retains its original qualities and properties.
The production of standard cardboard packaging generates far lower costs than the production of plastic boxes or other materials. Availability and universality of raw materials enable to pack dry food products in the economic way, which is also cost effective with large quantities of goods.
Boxes in folded flat form require very little space, so you will easily set up your logistics and transport plan. In addition, the storage of boxes for the next products produced will require much less space, and thanks to the proper design a box is easy to disassemble and does not require much time.
Regardless of whether you need packaging for sweets, crisp bread, rice or to another range of products, using modern offset printing we will prepare boxes with the right printing. Vivid colours, sharp images and aesthetic final performance are some of the primary strengths of boxes we offer.
Ready boxes can include, among others, additional spacers, polystyrene elements or other elements that enable to protect or stabilize their content, e.g. it is important to keep glass bottles intact, thus the packaging should have additional reinforcements.
Time is of great importance especially when you are planning an additional production of certain food products. In the case of cardboard boxes you can greatly speed up the entire production process, which includes: the selection of suitable raw materials, setting up machines for specific dimensions of ready boxes and printing of surface layer.
Boxes in flat form, properly secured, are well-suited for transportation. When they are delivered to your company, they can be immediately prepared, that is, assembled to the form of ready boxes. All dry food products, or other in a suitable packaging, are quickly complemented with a suitable packaging.
Cardboard is a material that should be treated with care, which provides ready food packaging with optimal storage conditions. Therefore, make sure that a warehouse or other areas, where you store boxes, are dry, windproof and that boxes are not exposed to direct sunlight. You will be then sure that packaged products will maintain their nutritional value and taste for a long time.
5 Characteristics of High-Quality Product Packaging
With the huge increase in online shopping, the need for high-quality, reliable packaging has become more important than ever. Packaging now needs to be functional, as well as inviting, aesthetic, durable, and as eco-friendly as possible, to ensure a memorable customer experience. Furthermore, in-store packaging needs to be distinguishable from competitors, so that it catches the eye and encourages purchase.
Market research has shown that businesses that focus on great packaging are more likely to get higher rates of customer loyalty and retention, as well as increased sales. In this article, The Packaging People will discuss five characteristics that make for high quality product packaging, as well as how we can help with all your packaging needs.
Eco-Friendly
In recent years, sustainability has become a focus for businesses and brands. Consumers are now expecting to see their favourite brands using eco-friendly and sustainable packaging. Not only is eco-friendly packaging beneficial for the environment, it has actually been shown to increase consumer interest and potential sales.
Easy to Use
There are certain design elements that businesses need to stick to if they want their packaging to be easy to open and close. You want your packaging to be easy to use, while also keeping the product inside safe and secure. Avoid packaging that is confusing or hard to handle, as this will put a consumer off the product entirely.
Must Protect the Product
Other than brand exposure, the main reason for packaging is to protect the product inside. Businesses must be mindful of creating their packaging so that it keeps the product inside safe from damage. Businesses need to choose the right materials to make the packaging suit the specific product, too. For example, a glass item needs to be protected by soft, spongy material to ensure it doesn’t smash or break, while wooden items can be protected by something like cardboard or foam, to prevent scratching.
Aesthetic
When it comes to packaging as a form of marketing, the way that the packaging looks is crucial. Branding your packaging in such a way is easy on the eye, while still maintaining a relatively minimalistic design, has shown to be a great way to increase consumer interest.
Functionality
Depending on the product within, the exterior needs to be designed to suit the requirements of the product. For example, coffee bean packaging needs to have an access point that is both easy to open and easy to reseal, in order to keep the beans fresh.
How The Packaging People Can Help
At The Packaging People, we pride ourselves on offering comprehensive packaging options for your business. From eco-friendly flat pouches to tins and boxes, we provide extensive product packaging services.
View our range of product packaging, or get in contact with us online to discuss your requirements.
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For more information, please visit Packaging Design and Manufacturing.